The linear model of communication is one of the oldest and simplest models of communication. It was proposed by the ancient Greek philosopher, Aristotle, in 300 B.C. and has since been adopted by many modern theorists. This model visualizes communication as a one-way process, in which a sender encodes and transmits a message to a receiver.
The linear model of communication is best exemplified by various everyday activities such as reading a newspaper or magazine, watching television news, listening to a radio broadcast, and using the telephone. These activities all involve a sender sending a message to a receiver. The sender encodes the message in a way that can be understood by the receiver, and the receiver decodes the message to make sense of it.
The linear model of communication is also commonly used in business contexts. For example, a business presentation to a room of colleagues or prospective investors is an example of the linear model of communication in action. The presenter is the sender, and the audience is the receiver. The presenter encodes their message into the presentation, and the audience decodes the message to understand it.
In conclusion, the linear model of communication is best exemplified by everyday activities and business contexts, in which a sender encodes and transmits a message to a receiver. The linear model of communication is one of the oldest and most basic models of communication, and remains an important concept in communication studies today.