The American Sociological Association (ASA) adopted its first Code of Ethics in 1970 to provide guidance to its membership in conducting their professional life. The Code of Ethics sets forth the principles and ethical standards that underlie the professional activities of the ASA members. It states the following as its nine primary purposes:

• To promote the highest professional standards of practice in the field of sociology;
• To reaffirm the responsibility of each ASA member to exercise independent judgment and to adhere to professional standards of conduct;
• To provide guidance to ASA members regarding potential ethical dilemmas;
• To promote the responsible use of scientific knowledge and methods;
• To establish guidelines for responsible use of data;
• To promote respect for diversity and inclusion in the sociological enterprise;
• To promote responsible teaching and research;
• To promote responsible public communication of the results of sociological research; and
• To promote the ethical conduct of research with human beings.

Therefore, the purpose of the ASA’s Code of Ethics that is not included on this list is the promotion of marketing activities.