Barry Goldwater’s 1964 Campaign Emphasized Small Government and Low Taxes

Barry Goldwater’s 1964 presidential campaign is remembered for its uncompromising stance on small government. Under the slogan “In your heart, you know he’s right,” Goldwater ran on a platform of low taxes, limited government, and strong anti-communist sentiment. He believed that government should stay out of citizens’ lives, allowing individuals and businesses to keep more of their money to use as they saw fit.

Goldwater was a staunch fiscal conservative who served in the U.S. Senate from 1953 to 1965. Throughout his senatorial career, he fought for limited government intervention in the economy and championed the idea of lower taxes. He was the author of the Economic Opportunity Act of 1964, which he championed as an incentive for low and middle-income families to build their own businesses.

In 1964, Goldwater made a bid for the White House as the Republican nominee. His campaign focused heavily on the ideas of smaller government and low taxes. He promised to cut taxes for both individuals and businesses, thus encouraging economic growth and job creation. His platform also included a commitment to judicial and military reform, a promise to fight communism, and a dedication to upholding traditional values.

Despite his strong stance on small government and low taxes, Goldwater didn’t fare well in the 1964 presidential election. He lost in a landslide to incumbent President Lyndon B. Johnson, garnering only 38.5% of the popular vote to Johnson’s 61.1%. Still, his 1964 campaign was significant for its focus on fiscal conservatism and its commitment to reducing government spending.

The major points of Goldwater’s campaign in 1964 continue to resonate with many Americans today. His message of responsible fiscal stewardship and commitment to small government remain relevant in U.S. politics and continue to influence conservative candidates and elected officials. Though Goldwater was unsuccessful in his bid to become president, he remains an important figure in 20th century U.S. politics.