Research On One-Sided Versus Two-Sided Messages Suggests The Most Persuasive Approach Is To:
When it comes to persuasive communication, there is no one-size-fits-all approach. It depends on the message, the audience, and the goals of the communicator. Research suggests, however, that one-sided messages can be more effective than two-sided messages in some cases. But what exactly is a one-sided versus a two-sided message, and what is the most …